People do not want to be marketed to. They do not want to be sold to. So, instead of broadcasting your offering to them, consistently build in public.
But what does that mean? Let's break it down.
Share your raw lessons, learnings, insights and experiments as they're happening along the way. In real time. All the time.
Be vulnerable. How would you speak to your best friends or spouse? Speak like that to your audience on Twitter, Instagram, TikTok, etc.
There's never been a better time to leverage the scale of the internet to be authentic and vulnerable.
Don't broadcast. Don't seek attention. Seek trust.
Because trust is built on the bedrock of vulnerability.
I sat down last week with Karthik "KP" Puvvada, the Director of our Build Track, to unpack building in public and help you get started. KP grew his Twitter following from 400 to 36,000+ using this strategy.
This episode of Founders Found Here will share examples of how you can build in public effectively.
Plus, if you're interested in working directly with KP to build your own side-hustles, earn $1k-$10k/mo in additional revenue, and build in public along the way, we invite you to join Day One and opt into his Build Track, which starts next week.
Catch the full 36-minute episode here: